Vote Vogelheim
Campaign Stats
Overview
Vote Vogelheim was a grassroots political campaign needing a stronger personal connection with local voters. Faced with a competitive election field and budget limitations, the campaign had to share Paul Vogelheim’s story in a compelling, authentic way—turning passive observers into active supporters.
Approach
We designed a three-pronged strategy centered on storytelling and real-time engagement. First, we produced a short-form, documentary-style video series that spotlighted Vogelheim’s community involvement and family roots. Next, we launched a targeted micro-campaign on social media with daily 15- to 30-second clips, prompting open Q&As and encouraging local voices to share their perspectives. Finally, we hosted weekly live coffee meetings, offering voters a transparent forum to meet Vogelheim virtually and discuss timely district issues.
Results
This campaign approach drove donations to over $150,000, making it one of the largest state campaigns in Wyoming history. The daily social media clips doubled engagement on Facebook and Instagram, sparking lively community discussions and widespread sharing. Paul also persuaded over 1,000 voters to cross party lines and support him due to their desire to vote for the candidate they felt most aligned with their beliefs.
Key Insight
Personal, narrative-rich content can transform even a modestly funded campaign into a community-driven movement. By focusing on real stories and genuine interaction, Vogelheim’s campaign cultivated deeper voter trust and broader volunteer support—ultimately standing out in a crowded political landscape.
