Tessellation Studios
Campaign Stats
Overview
Tessellation Studios was an ambitious interactive media startup that needed to merge live action, music, and social media to immerse audiences in a multi-content universe.
Approach
We developed and executed the creative strategy: drafting original scripts, integrating social channels for character-driven arcs, and collaborating with multi-platinum artists to produce original music. The entire production underscored audience participation and real-time engagement.
Results
Tessellation Studios grew to 34K fans and 12K email subscribers, fueling buzz for the eventual beta release. The integrated storytelling approach yielded a passionate community invested in the characters and interactive narrative.
Key Insight
When you seamlessly blend multiple content formats (live video, music, social storytelling), you empower communities to become active participants in the brand’s story—amplifying engagement and retention.
