La Perla wanted to position themselves as a lingerie brand for the modern woman–elevated, evocative, and gorgeously made–the kind of lingerie she would buy for herself. We came up with “Fashion, Femininity and Seduction” to launch their online presence and introduce them to millennial women. Each short video delves into a different element of the company’s emphasis on beauty and craftsmanship while highlighting their new Fall line.
- First digital campaign to target millennial women
- Introduced La Perla to 50 million new customers