La Perla
Campaign Stats
Overview
Luxury lingerie brand La Perla aimed to capture the attention of millennial women and introduce its collections to over 50 million new consumers.
Approach
Our team developed a multi-platform marketing campaign that paired aspirational storytelling with behind-the-scenes insights. We highlighted La Perla’s craftsmanship, heritage, and the real-world experiences of wearers—creating an engaging, elevated brand narrative.
Results
All marketing videos achieved an average view time of over one minute—a significant success for luxury brand messaging. La Perla executives praised the campaign’s authenticity and noted increased audience engagement across key social channels.
Key Insight
Even in the luxury market, showing the human side—such as detailing craftsmanship and personal style—can drive deeper emotional resonance and expand brand reach.
