To build an audience for our upcoming feature about a coming-of-age pop punk band, we devised two campaigns. The first, “Line From Your Favorite Song,” was a still photography campaign that paired original photos with 30 famous music lyrics within the pop punk genre. The second, “Pop Punk Feeling,” interpreted various themes central to pop punk through four short films.
- “Line From Your Favorite Song” generated 35K Facebook fans, 6K Instagram followers, and led to extensive coverage in Alternative Press
- “Pop Punk Feeling” attracted a wider audience, with the lead film netting 50K+ views