GoPro
Campaign Stats
Overview
GoPro sought innovative ways to spotlight the HERO4 camera’s ability to capture dynamic live music performances. They wanted to reach music fans and tech enthusiasts simultaneously.
Approach
We produced a “Hero4 Live Music Showcase” featuring Owl City, capturing concert footage from immersive angles only GoPro could provide. By blending crisp, first-person footage with behind-the-scenes narratives, we demonstrated the camera’s capabilities in a real-world, emotionally charged scenario.
Results
The campaign generated high user engagement on social media, showcasing the performance and GoPro’s distinct vantage points. Music fans saw the brand as an experience enabler, while tech enthusiasts admired the camera’s robust features.
Key Insight
Incorporating real-world contexts (like live concerts) transforms a tech product from a mere gadget to a tool that amplifies life’s most memorable experiences.
