Fitbit
Campaign Stats
Overview
Fitbit needed to revitalize its user engagement strategy across 12 products, including both hardware and software experiences. Our mission was to craft a consistent, human-centric brand narrative that resonated with 20M+ global users.
Approach
We integrated cinematic storytelling with a data-driven approach—conducting deep-dive user interviews and leveraging analytics to shape video, photography, UX writing and motion graphics content. By weaving real people into each creative asset, we spotlighted the personal impact of Fitbit’s products.
Results
Our campaigns helped drive higher average watch times, boosted in-app engagement, and positively influenced user retention. Through collaborative workflows with the design, marketing, and strategic alliances teams, we added a powerful narrative layer to Fitbit’s ecosystem.
Key Insight
Humanizing fitness technology goes beyond product features—showcasing relatable stories and tangible benefits fosters a deeper emotional connection and long-term brand loyalty.
