Basis
Campaign Stats
Overview
Basis, a wearable tech startup, needed a cost-effective video strategy to introduce its fitness monitoring devices to a broader audience, cutting through a crowded marketplace.
Approach
We focused on user stories and day-in-the-life narratives—demonstrating how Basis tracks fitness metrics and improves well-being. Utilizing documentary-style filming, we highlighted relatable individuals from different backgrounds who showcased Basis’s real impact.
Results
Viewers responded with above-average watch times and deeper interest in Basis’s product line. The heartfelt stories helped build trust with potential customers, positioning Basis as both an innovative and supportive fitness companion.
Key Insight
Story-driven campaigns that highlight real customer experiences can be a powerful differentiator for emerging tech brands vying for consumer attention.
