20th Century Fox
Campaign Stats
Overview
Twentieth Century Fox challenged us to create compelling marketing materials for their high-profile Fall TV pilot series, aiming to connect with audiences on a deeper, more human level.
Approach
Leveraging our story-first philosophy, we conducted interviews with A-list celebrities to uncover the personal threads behind each show. We then transformed this material into cinematic, short-form promotional segments—infusing personality, authenticity, and an emotional spark.
Results
Our content successfully elevated viewer interest, contributing to notable increases in social media engagement and trailer watch times. By humanizing the on-screen talent, we helped Twentieth Century Fox reach new audiences and strengthen existing fan relationships.
Key Insight
Authentic, personal narratives cut through the noise—particularly when a brand needs to convey genuine connection in competitive entertainment markets.
